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Its product was easy to use and visually appealing.Its Market share increased to 90% and it has remained in that position until today.If we have to say one “bad thing” about Windows is that sometimes, Microsoft developers wanted to innovate in the new versions released (see Windows Vista or 8) when they should have kept the environment users liked so much.Windows 8 release was a “failure” since it changed completely the “environment” we were all used to.Microsoft learnt the lesson with Windows 10.Remember what we said before: If you have a Star product, don’t rush to release updates or new versions. Businesses differed in their performance and strategic attributes, according to the two dimensions of the BCG matrix-product life cycle stage (growth rate).In that battle, Microsoft was the software King.Its MS-DOS was the most used software of all… but it was getting obsolete.On November 20, 1985, Microsoft released the first Windows.Although it was “just” a virtual simulation that required MS-DOS, it sat the first stone of what was about to come.Windows(and its following versions) became the software “Emperor”. This helps the company allocate resources and is used as an. Analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis) is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines. Literally.The BCG matrix (aka B.C.G.
What else can they add to a smartphone that makes people willing to pay more than $1.000? We don’t know.Philips started producing carbon-based filaments for light bulbs.Over the years Philips began to develop more and more electronic products.Maybe you have a Philips shaving machine, a hair dryer…Philips ended up with tons of different low-profitability products that practically had no added value. Now, the Star should become a Cow because the Smartphone Market seems to be stagnant. Manufacturing costs decreased and profitability skyrocketed.This Question mark product became a Star.Maybe Apple doesn’t have Samsung’s Market share, but regarding profitability, it is the absolute leader.However, if I were Apple’s CEO (Tim Cook) I would be worried about how fast the competitors are getting close to iPhone’s features and even reputation. But the PC software Market is absolutely ruled by Microsoft for only one reason: It has the best product.Coca Cola – BCG matrix Cow product exampleThis example will be a bit “controversial”.Everybody would say that the iPhone is the perfect example of a Star product.When Apple released its iPhone, the Smartphone Market was booming (starting, but booming).There were already “touch” mobile phones on the market with internet, e-mail…When Apple released its first iPhones, they didn’t even have 3% of the Market share.And, although the product was amazing, it was expensive and not very profitable (the research and development costs were barely covered by the product).Apple had a small Market share within a high growing rate overall market: That means a Question mark product.Years went by and iPhones became more and more popular. That is true for mobile phones and tablets.
They analyzed their Dog products and decided to get rid of them all.So… Keep your Philips hair dryer, maybe in 50 years it is a museum item. Therefore, competition is not that fierce.In June 2016 Philips decided to focus all its activity in the healthcare market. Those Markets were not growing, and the competition is/was fierce.Philips was selling dozens of Dog products that were not just making the company to lose money but also “poisoning” its band name.On the other hand, the company realized that healthcare Market: